Contents

What is the Social Media Report?

The Social Media Report is a straightforward web monitoring service. The report displays insights for a period of 7 days. All documents in a report match the same search criterion, which is displayed at the bottom of the report.

Which documents does this Report contain?

All documents in a report match the same search criterion, which is displayed at the bottom of the report. The documents are found through a handful of web and social media search services and analysed with Sindbad 4 - Netbreezes own technology for web and media analytics. The search criterion can be changed by the Report owner - for details see the next question.

How can I change the settings of this Report?

By accessing the Report settings you can change the search criterion, access recent reports, refresh your report with new data and access the archive of all found documents. Only the Report owner can log into the settings by accessing his/hers Netbreeze account.

Which Documents are saved in the Archive?

The Archive can be accessed through your Netbreeze account. It contains all documents of this subscription. You can access all document found by the search criterion - the longer your subscription is active, the more documents you can access through the Archive.

Since the Report only save document information but not the original as a whole some links might not show the same content as on the date they were added to the Report.

How up-to-date are the documents when I refresh a Report?

A refreshed Report shows all documents found within the last 7 days starting with the moment of the refreshment. Depending on the publication channel a document takes up to one day to be included in the Report. High frequency channels like Twitter and Facebook take 6 hours at the most to be included.

Where can I adjust the search query?

You define the search query of your Report in your Netbreeze Account: Simply log into our website and open the corresponding report under "My Products". On the Setup page of the Report, you will find "Search configuration" at the bottom. Clicking the gear icon, will open the search configuration.

How do I adjust a search query?

Example of a Configuration

The search query is constructed from the search terms plus the Inclusions and Exclusions. In the case of the example of BMW and hybrid cars are set this way:

  • Keywords: hybrid, hybrids, hybrid model, hybrid cars, hybrid cars
  • Inclusions: BMW, BMWs, ActiveHybrid, ActiveHybrid, effficientdynamics
  • Exclusions: BMW International Open, vehicles, used cars, car dealers, car dealers

yields:
(Hybrid OR hybrid OR "hybrid model" OR "hybrid cars" OR "hybrid cars") AND (BMW OR BMWs OR ActiveHybrid OR "active hybrid" OR effficientdynamics) AND NOT ("BMW International Open" OR "used car" OR "used cars" OR "car dealers" OR "car dealers")

The configuration of the search query defines the criteria by which the various media channels such as blogs and forums will be searched, and thus determines the content of the report.

A search query will always need a name, at least one search term and an assigned language.

Name of the Report
Choose a name for this social media report. He will appear in the title bar of the report.

Search items
You can enter up to five phrases separated by commas.

Inclusions
The inclusions are used to narrow the search. You can enter a maximum of five terms.

Exclusions
Exclusions are the terms you want to exclude from the search results. Once in adocument found at least one occurs Exclusion-term, it is ignored by the report. Maximum of 5 terms can be entered.

Search language
Here you can specify to search in any language.

What do Inclusions and Exclusions mean?

Examples

I want to follow "Joe Ackermann" if he is mentioned in connection with "Deutsche Bank".
Solution: Inclusions = Deutsche Bank

I want to track the fasion label "C & A" but skip any messages mentioning shoes.
Solution: Exclusions = shoe, shoes

Inclusions and Exclusions can specify the search query.

Inclusions: The Inclusions are used to narrow the search. You can enter a maximum offive terms.

Exclusions: Exclusions are the terms you want to exclude from the search results. As soon as a Exclusion-term occurs in a document, it is ignored by the report. A maximum of 5 terms can be entered.

I need to enter inflexions of keywords?

Yes, all spellings of the words that should be included in the report must be formulated.

By including commonly used inflections and adding singular and plural forms you can improve search results. In contrast to the inflections upper and lower case letters are ignored in searches.

Examples

You want to track "Gucci bag". Your search terms could be: Gucci bag, Gucci bags, bag from Gucci.

You want to look at "bicycle helmet" in combination with "Giro". Your search terms could include: bicycle helmet, bicycle helmets, cycle helmet - and as Inclusions: Giro, Giros.

Documets are found starting with the creating of the search query. There might be documents found for previous dates, but these result might not be complete.

It can take up to a maximum of 6 hours until all documents are downloaded.. We will notify you by e-mail when the first download is complete.

Do I see documents retrospectively to my start date?

Although some media channels allow access to their archive, we recommend relying only on data found after the starting point of your Report.

What sources are available?

  • Twitter
  • Facebook (only public postings)
  • Youtube
  • Forums/Boards
  • Blogs
  • Online News

Which languages ​​are available?

The Social Media Report is available in German or English.

What does the Score for the publishers mean?

The score indicates the visibility (media reach) of the publisher. The visibility score is calculated seperatly for each channel. For instance the Score of tweets are based on this Twitter accounts Klout score.

Why do only certain documents have a Score?

Currently, Scores are only available for the following channels: Twitter, Forums, Blogs and Online News.

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